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About me!

Hi! I am Marsia

Born in Athens, Greece

Working successfully and non stop for 25 years

in Marketing & Communication

LinkedIn Profile

Love creating interesting content

Nature Lover

Sustainability Practitioner

Testing my skills on Entrepreneurship 

(launching my Zero Waste Products brand soon)

Challenging myself on new knowledge every day

Developing endlessly my skills as a mother

 Achieving balance through Skiing

Dedicated to achieving Happiness for myself and everyone around me

Trying to Bring the Best

to Everyone/Everything I Touch

(Estee Lauder moto)

Image by Andrew Neel
CORPORATE BACKGROUND

2007-2018

While at Estee Lauder Companies as Communications & Digital Manager

Conceived, planned and executed successfully

as a project leader:

25+

Media events and presentations

15

CSR Illumination Events

12

Pink Ribbon CSR  Full Scale Campaigns

Media Trips in Europe & NY for international product presentations

10+

1

E-shop large scale launch campaign

20

Productions of digital videos for Youtube

2

Social Channels Launches: Launched, handled and created content for FB & YT official channels

12+

TV Presentations on morning and noon shows

Content for numerous promotional material

(leaflets, brochures, newsletters, CRM and POS material, instore events, etc)

Bespoke Media Presentations & Events

The Global Illumination Initiative

ESTEE LAUDER CO LOGO.jpg
While at the Organising Committee for the Olympic Games Athens 2004
as a Games Promotion and Communications Manager

2002 - 2004

Lack of digital photos is due to chronological period (no smartphones or social media at the time) and not due to lack of work load!... on the contrary

Planned, pitched vendors, and executed successfully

as a project leader:

7

Participations in Major Global Travel Exhibitions to Promote the GAMES (ITB Berlin X2, WTM London X2, BIT Milan, Poseidonia Greece)

4

Public Concerts in Patra, Volos, Thessaloniki, Herakleion held SIMULTANEOUSLY with over 5000 spectators, to promote Volunteerism Concept in Greece.

?

Numerous printed promotional material and Press Releases for Global and Local target groups

1

Seminar, trained on specific media crisis management scenarios (that was challenging!)

4

Advertising Agencies' Evaluation Reports (published) in order to select the appropriate vendor (also extremely challenging!)

1

Test Event Media Coordinator

?

Numerous above the line and Bellow the line activations in order to promote the GAMES Globally and Locally

1998 -2001

While at VICHOSGROUP as a Marketing Manager

 Marketing and Advertising for TAGHeuer,

IWC, JaegerLeCoultre, Boucheron

and for the 3 retails stores

WATCHCENTER (later VICHOSITEMS)

Lack of digital photos is due to chronological period (no smartphones or social media at the time) and not due to lack of work load!

Budgeting the Marketing and Advertising Plan

Adapting Global Advertising Campaigns and Concepts in local prerequisites

Coordinating Advertising and PR agencies

Sales initiatives concepts  for the sales department

Incentives for industry journalists and magazine chief editors (media trips, events, product presentations)