ABOUT ME | MarsiaChatzigeorgiou

About me!

Hi! I am Marsia

Born in Athens, Greece

Working successfully and non stop for 25 years

in Marketing & Communication

LinkedIn Profile

Love creating interesting content

Nature Lover

Sustainability Practitioner

Testing my skills on Entrepreneurship

(launching my Zero Waste Products brand soon)

Challenging myself on new knowledge every day

Developing endlessly my skills as a mother

Achieving balance through Skiing

Dedicated to achieving Happiness for myself and everyone around me

Trying to Bring the Best

to Everyone/Everything I Touch

(Estee Lauder moto)

SEE MY PROFESSIONAL BACKGROUND

CORPORATE BACKGROUND

2007-2018

While at Estee Lauder Companies as Communications & Digital Manager

Conceived, planned and executed successfully

as a project leader:

25+

Media events and presentations

15

CSR Illumination Events

12

Pink Ribbon CSR Full Scale Campaigns

Media Trips in Europe & NY for international product presentations

10+

1

E-shop large scale launch campaign

20

Productions of digital videos for Youtube

2

Social Channels Launches: Launched, handled and created content for FB & YT official channels

12+

TV Presentations on morning and noon shows

Content for numerous promotional material

(leaflets, brochures, newsletters, CRM and POS material, instore events, etc)

Bespoke Media Presentations & Events

Tom Ford Beauty Launches in Greece with an extraordinary Media Event!

A highly successful launch party with VIP, celebrities and an amazing environment installment

Although it was an ongoing project for 12 years, each year there was a new disruptive communication engaging program to raise awareness

On our way to interview Aerin Lauder on her first product launch: The PRIVATE COLLECTION perfume, with the (then) editor of Elle Greece magazine

In store event in Attica Department Store in Thessaloniki!

Oh boy, what a fun event! We found the most goodlooking male models and they did all the work! Described the lipstick to the consumers, provided their opinion on the color of choice and event packaged the product! Female consumers were thrilled!

Eleni, the Pink Ribbon Bracelet ambassador , raising awareness for the Breast Cancer Awareness Campaign

In the Blue Room of the Estee Lauder Companies, NY 2007

Love Lipstick Launch with a great engagement event!

In one of the many many Pink Ribbon Bracelet consumer events with Dukas. At Hondos Center

Office for 12 years...
Quote concept in all Estee Lauder Team walls increased our daily inspiration!

The Global Illumination Initiative

Illuminated in 2017 among other 200 landmarks for the Estee Lauder Global Illumination Initiative in order to raise awareness for Breast Cancer

Illuminated in 2016 among other 200 landmarks for the Estee Lauder Global Illumination Initiative in order to raise awareness for Breast Cancer

Illuminated among other 200 landmarks for the Estee Lauder Global Illumination Initiative in order to raise awareness for Breast Cancer

In 2012, the Global Illumination Initiative of the Estee Lauder Companies was included in the Guinness Book of Records! Included, the illumination of Zappeion!

In 2009 Estee Lauder illuminated simultaneously 4 landmarks in the North, South, East and West of Greece: Thessaloniki, Heraklion, Rhodes and Corfu , participating in the Global Illumination Initiative for raising awareness about Breast Cancer. This project was accomplished with the valuable help of Eleni Torou (since i was giving birth at the time!)

Illumination of the Venetian Marine Fortress in Herakleion, Crete

In 2012 Estee Lauder illuminated simultaneously 4 landmarks in the North, South, East and West of Greece: Thessaloniki, Heraklion, Rhodes and Corfu , participating in the Global Illumination Initiative for raising awareness about Breast Cancer. This project was accomplished with the valuable help of Eleni Torou (since i was giving birth at the time!)

Illuminated in 2008 among other 200 landmarks for the Estee Lauder Global Illumination Initiative in order to raise awareness for Breast Cancer

Illumination of the Grande Bretagne hotel in Athens 2007

While at the Organising Committee for the Olympic Games Athens 2004
as a Games Promotion and Communications Manager

2002 - 2004

Lack of digital photos is due to chronological period (no smartphones or social media at the time) and not due to lack of work load!... on the contrary

Planned, pitched vendors, and executed successfully

as a project leader:

7

Participations in Major Global Travel Exhibitions to Promote the GAMES (ITB Berlin X2, WTM London X2, BIT Milan, Poseidonia Greece)

4

Public Concerts in Patra, Volos, Thessaloniki, Herakleion held SIMULTANEOUSLY with over 5000 spectators, to promote Volunteerism Concept in Greece.

?

Numerous printed promotional material and Press Releases for Global and Local target groups

1

Seminar, trained on specific media crisis management scenarios (that was challenging!)

4

Advertising Agencies' Evaluation Reports (published) in order to select the appropriate vendor (also extremely challenging!)

1

Test Event Media Coordinator

?

Numerous above the line and Bellow the line activations in order to promote the GAMES Globally and Locally

1998 -2001

While at VICHOSGROUP as a Marketing Manager

Marketing and Advertising for TAGHeuer,

IWC, JaegerLeCoultre, Boucheron

and for the 3 retails stores

WATCHCENTER (later VICHOSITEMS)

Lack of digital photos is due to chronological period (no smartphones or social media at the time) and not due to lack of work load!

Budgeting the Marketing and Advertising Plan

Adapting Global Advertising Campaigns and Concepts in local prerequisites

Coordinating Advertising and PR agencies

Sales initiatives concepts for the sales department

Incentives for industry journalists and magazine chief editors (media trips, events, product presentations)