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FREELANCE PROJECTS

Check out some of the lovely projects, created with
lots of enthusiasm and ...always on strategy and target!

01

DELIRIUM LUXURY RETAIL SHOP 
SOFIA / BULGARIA

LAUNCH OF NEW CONCEPT LUXURY COSMETICS RETAIL SHOP

September 2018 -March 2019

(6month project)

 

For the first time in Sofia, a luxury beauty store was about to launch in Serdica Center Mall!

High-end cosmetic brands as Estee Lauder, LaMer, MAC, Bobbi Brown, Jo Malone and many others were presented in a unique way, offering beauty and make up services unique to the market.

Delirium as a new brand was in need of a of 360 Communication plan  in order to create awareness of the new concept Beauty Boutique in Sofia. Digital work included the set-up from scratch of the Social Media Playbook in terms of content, tone of voice and Brands’ Corporate social strategy.

 

ATL Strategy  

in cooperation with

McCann Group Athens

Digital Media

Strategy

In store

Media & VIP Events

Social Media Playbook

Local macro

Influencer strategy

MAC COSMETICS GREECE
LOVE ME LIPSTICK INFLUENCER CONCEPT

Concept and creation of Influencer Campaign for LoveMe Lipstick Launch.

September 2019

A perfect name on a perfect lipstick! It was not hard to come up with a LOVE ME concept!

Our work included the main content idea for  influencer strategy, the strategic selection of influencers according to specific KPIs, the implementation and follow up of the campaign.

Engagement & Reach KPIs overachieved with a 960,4Κ unique reach

Campaign and Concept awarded with Bronze Award as Best Influencer Marketing Launch for Product/Service

(December 2019, Boussias Communications

AVEDA HAIR GREECE
 

Concept and design for country

CSR initiative 

September 2019-January 2020

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Great ideas shine through their simplicity!

What an easy CSR program to conceive!

 

Aveda's well known mission is to care for the world we live in and giving back to society.

After meeting with a variety of environmental organizations, we met the wonderful people of ELLET and designed a tailor-made AVEDA Awareness Campaign for the Environment. The scope was to show the environmental footprint one leaves every single day in the office and describe simple ways of how one can be more environmentally  conscious in their workspace! And in a wonderful engaging way for the audience!

Major companies showed their interest in this program for their employees.. but

everything had to freeze due to Covid19 .

Hope we have the opportunity to initiate this program again!

MONTESSORI COMMUNITY SCHOOL

LAUNCH CAMPAIGN &

SOCIAL MEDIA CONTENT

ongoing since 2019

In 2018 a new pre-school and kindergarten launched in Kifissia. And we were very happy to help on the building of its awareness !

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01

OPEN SCHOOL DAYS

02

SOCIAL MEDIA CONTENT

03

PRINT & DIGITAL CAMPAGN

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POWER OF SYMBOL JEWLERY

SOCIAL MEDIA CONTENT

Consultation and creator briefing

In cooperation with Alexia Zaradouka we created tailor-made content for the new Social Channels of the brand and cooperated with fashion influencers for the launch of the brand