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Stop thinking of Advertising. Start thinking of entertainment!

Realize that we are all humans. And start thinking of how people connect. What makes someone a good chap to have in company and as best friend?

Consider this: People of all ages and cultures respond to humor.

Humor is a major factor in catching ones' attention. Good humor is a sure case!

People connect in social media in the same way they connect in a group of friends. They want to be noticed, they want to be appreciated, they want to share opinions, they respond to these values. They want friends around them with good humor, friends to cheer them up. They want friends that they can rely on, trust them. They want friends that they can admire. Etc, etc... you get the point!

So in order to connect with people (your customers) you just follow the basic human principles!

Easy peasy!

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