About
Hi! I am Marsia
Hello, I’m Marsia Chatzigeorgiou—a communications consultant with over 30 years of experience in strategic storytelling, branding, and content creation. I've worked with leading organizations, built campaigns with impact, and led teams across creative, cultural, and commercial sectors.
But as the world shifts, so do we.
The Human Side of Brand Storytelling
Today, AI can handle many of the marketing tasks I once spent hours on—and that’s a good thing. It creates more space for the work I find most meaningful: understanding people, uncovering what makes a brand distinctive, and shaping stories that build connection and trust.
I bring 30 years of experience across beauty, luxury, communications, PR, and digital marketing—including 12 years at Estée Lauder and a communications role at the Athens 2004 Olympic Games. Those experiences have taught me how to read an audience, find the heart of a story, and connect a brand’s ambitions with what people actually care about.
My value lies in the judgment behind the message: knowing what to say, why it matters, when to say it, and how to make it feel authentic. I combine strategic thinking with cultural awareness, emotional insight, and an understanding of the commercial realities brands face.
I help brands clarify their positioning, find their voice, and translate their expertise into stories people understand, remember, and believe.
AI helps me work faster. Experience helps me make the work matter.
A few more things about me:
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Content Creator Extraordinaire: I thrive on crafting engaging and impactful content that resonates with audiences.
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Nature Enthusiast: I find inspiration and tranquility in the great outdoors.
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Sustainability Advocate: I’m committed to sustainable practices
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Lifelong Learner: I challenge myself with new knowledge and skills daily to stay ahead in a dynamic field. Constantly evolving both professionally and personally.
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Struggling (!) Mother: My role as a mother enriches my life and continually helps me grow.
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Skiing Aficionado: I achieve balance and joy through skiing, embracing both the challenges and the thrills of water and slopes.
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Happiness Seeker: I am dedicated to fostering happiness for myself and those around me, inspired by the belief that bringing out the best in everyone is key.
Feel free to connect with me on LinkedIn to learn more about my work and projects!
Corporate Background
While at Estee Lauder Companies as
Communications, PR & Digital Manager
Conceived, planned and executed successfully
as project leader:
25+
Media events and presentations
15
CSR Illumination Events
12
Pink Ribbon CSR Full Scale Campaigns
10+
Media Trips in Europe & NY for international product presentations
1
E-shop large scale launch campaign
20
Productions of digital videos for Youtube
2
Social Channels Launches: Launched, handled and created content for FB & YT official channels
12+
TV Presentations on morning and noon shows
Bespoke Media
Presentation & Events
The Global Illumination Initiative
While at the Organising Committee for the Olympic Games Athens 2004 as :
Games Promotion and Communications Manager
Lack of digital photos is due to chronological period (no smartphones or social media at the time) , and not due to lack of work load!... on the contrary...
Planned, pitched vendors, organized
and executed successfully
as a project leader:
6
Participations in Major Global Travel Exhibitions to Promote the GAMES (ITB Berlin X2, WTM London X2, BIT Milan, Poseidonia Greece)
4
Public Concerts in Patra, Volos, Thessaloniki, Herakleion held SIMULTANEOUSLY with over 5000 spectators, to promote Volunteerism Concept in Greece.
8
Numerous printed promotional material and Press Releases for Global and Local target groups
Media crisis management Seminars, trained on specific scenarios (THAT was challenging!)
4
Evaluation Reports on Advertising Agencies' pitches (published) in order to select the appropriate vendor for the Games (...also extremely challenging!)
25
Test Events Media Coordinator 1 year prior to the Games
Numerous above the line and Bellow the line activations in order to promote the GAMES Globally and Locally
34
Venues Media monitoring during the Games as part of the Comms Coordinating Team (beyond challenging...!)
While at VICHOSGROUP as
Marketing Manager
for TAGHeuer, IWC, JaegerLeCoultre, Boucheron
and for the 3 retails stores
WATCHCENTER (later VICHOSITEMS)
Lack of digital photos is due to chronological period (no smartphones or social media at the time) and not due to lack of work load!...
Budgeting the Marketing and Advertising Plan
Adapting Global Advertising Campaigns and Concepts in local prerequisites
Coordinating Advertising and PR agencies
Creating Sales initiatives concepts for the sales department
Organizing incentives for industry journalists and magazine chief editors (media trips, events, product presentations)
