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About

Hi! I am Marsia

​Based in Athens, Greece, I bring almost 30 years of experience in Marketing and Communication to the table.​

I strive to bring excellence to everything I touch, always aiming to deliver my best, inspired by the moto of Estee Lauder:

"Bringing the Best to Everyone / Everything I Touch."

 

A few more things about me:

  • ​​Content Creator Extraordinaire: I thrive on crafting engaging and impactful content that resonates with audiences.

  • Nature Enthusiast: I find inspiration and tranquility in the great outdoors.

  • Sustainability Advocate: I’m committed to sustainable practices and am actively working on launching a Zero Waste brand.

  • Lifelong Learner: I challenge myself with new knowledge and skills daily to stay ahead in a dynamic field. Constantly evolving both professionally and personally.

  • Struggling (!) Mother: My role as a mother enriches my life and continually helps me grow.

  • Skiing Aficionado: I achieve balance and joy through skiing, embracing both the challenges and the thrills of water and slopes.

  • Happiness Seeker: I am dedicated to fostering happiness for myself and those around me, inspired by the belief that bringing out the best in everyone is key.

​​Feel free to connect with me on LinkedIn to learn more about my work and projects!

  • Facebook
  • LinkedIn
  • Instagram
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Corporate Background

While at Estee Lauder Companies as

Communications, PR & Digital Manager

Conceived, planned and executed successfully
as a project leader:

25+

Media events and presentations

15

CSR Illumination Events

10+

Media Trips in Europe & NY for international product presentations

12

Pink Ribbon CSR  Full Scale Campaigns

1

E-shop large scale launch campaign

20

Productions of digital videos for Youtube

2

Social Channels Launches: Launched, handled and created content for FB & YT official channels

12+

TV Presentations on morning and noon shows

Bespoke Media
Presentation & Events

The Global Illumination Initiative

While at the Organising Committee for the Olympic Games Athens 2004 as :

Games Promotion and Communications Manager

Lack of digital photos is due to chronological period (no smartphones or social media at the time) , and not due to lack of work load!... on the contrary...

Planned, pitched vendors, organized

and executed successfully

as a project leader:

6

Participations in Major Global Travel Exhibitions to Promote the GAMES (ITB Berlin X2, WTM London X2, BIT Milan, Poseidonia Greece)

4

Public Concerts in Patra, Volos, Thessaloniki, Herakleion held SIMULTANEOUSLY with over 5000 spectators, to promote Volunteerism Concept in Greece.

8

Numerous printed promotional material and Press Releases for Global and Local target groups

1

Media crisis management Seminar, trained on specific scenarios (THAT was challenging!)

4

Evaluation Reports on Advertising Agencies' pitches (published) in order to select the appropriate vendor for the Games (...also extremely challenging!)

25

 Test Events Media Coordinator 1 year prior to the Games
Numerous above the line and Bellow the line activations in order to promote the GAMES Globally and Locally

34

Venues Media monitoring during the Games as part of the Comms Coordinating Team (beyond challenging...!)
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While at VICHOSGROUP as

Marketing Manager
for TAGHeuer, IWC, JaegerLeCoultre, Boucheron

and for the 3 retails stores
WATCHCENTER (later VICHOSITEMS)

Lack of digital photos is due to chronological period (no smartphones or social media at the time) and not due to lack of work load!...

Budgeting the Marketing and Advertising Plan
Adapting Global Advertising Campaigns and Concepts in local prerequisites
Coordinating Advertising and PR agencies
Sales initiatives concepts for the sales department
Incentives for industry journalists and magazine chief editors (media trips, events, product presentations)
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