Lovely Projects!
(Portfolio)
Check out some of the lovely projects, created with lots of enthusiasm
and always on point with strategy and goals!
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Delirium Luxury Retail shop - Sofia/Bulgaria
Introducing a new luxury beauty concept to Sofia!
For the first time, a high-end beauty boutique featuring brands like Estée Lauder, La Mer, MAC, Bobbi Brown, and Jo Malone launched at Serdica Center Mall. This unique store offered exclusive beauty and makeup services. To create awareness, we developed a 360° communication plan, which included crafting a social media playbook from scratch—establishing the content, tone of voice, and corporate social strategy to effectively introduce the brand.
ACTIONS:
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ATL Strategy (TV, Magazines, OOH) in cooperation with McCann Group Athens
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Digital Media Strategy
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PR: Media & VIP Events
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Social Media Playbook
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Local macro Influencer strategy
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Mac Cosmetics Greece
Launching a bold lipstick through influencer marketing.
LoveME Lipstck!
A perfect name on a perfect lipstick! It was not hard to come up with a LOVEME concept!
We crafted the concept for MAC’s Love Me Lipstick influencer campaign, leveraging the powerful name "Love Me" to build a resonating theme. Our work included developing the campaign’s central idea, selecting influencers based on specific KPIs, and managing the entire execution, ensuring a seamless and impactful launch.
ACTIONS/ACHIEVEMENTS :
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Engagement & Reach KPIs overachieved with a 960,4Κ unique reach
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Campaign and Concept awarded with Bronze Award as Best Influencer Marketing Launch for Product/Service
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AVEDA HAIR GREECE
Creating a CSR campaign for environmental awareness.
Great ideas shine through their simplicity! What an easy CSR program to conceive!
Aveda's well known mission is to care for the world we live in and giving back to society.
Inspired by Aveda's mission, we partnered with ELLET (Society for the Environment and Cultural Heritage) to design a campaign focused on reducing the environmental footprint in the workplace. The initiative raised awareness about simple eco-friendly actions employees can take, sparking interest among major companies. Although the project was delayed due to COVID-19, we look forward to relaunching this impactful program.
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Montessori Community School
Building awareness for a new preschool and kindergarten.
In 2018, a new Montessori pre-school and kindergarten opened in Kifissia, and we were thrilled to help them build brand awareness. We coordinated open school days, developed engaging social media content, and launched print and digital campaigns to establish a strong presence in the community.
ACTIONS
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Open School days
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Social Media Content
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Print & Digital Campaign
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Power of Symbol Jewlery
Curating custom content for a jewelry brand's social media launch.
Working alongside Alexia Zaradouka, we created tailored content for the Power of Symbol Jewelry’s new social media channels. We also collaborated with fashion influencers to amplify the brand’s reach and build a solid online presence during the launch phase.
ACTIONS
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Social Media Content Concept
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Creator's Briefing
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Influencer Selection
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ISDIN Sunscreens
Accelerating brand awareness for a top sunscreen brand.
ISDIN, the leading sun care brand in Spain, was ready to make a splash in the Greek market.
The challenge: achieving fast awareness. We crafted a comprehensive 360° campaign that combined TV promotions, influencer partnerships, and radio infomercials, ensuring a rapid and sustained brand presence. With the support of Mindshare and Mariza Tzeka, we met the brand’s goals efficiently.
ACTIONS
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360 tailored Communications Strategy
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TV presentations briefing
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Influencer/Spokesperson selection
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Influencers Briefing
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Radio spots
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Le Cafe - Aegina Island
Creating visually captivating social media content for a charming café.
For Le Café Aegina, we designed a social media content strategy and collaborated with photographers to capture the essence of the café, bringing its unique atmosphere and high quality cooking to life online.
ACTIONS
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Social Media Content Concept
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Photographer Briefing
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Children Diabetes Campaign - Greece
Raising awareness and funds for children with Type 1 diabetes , for 2 years in row
Provided digital content and PR services for the first-ever jewelry initiative by the Panhellenic Association for the Fight Against Juvenile Diabetes. This campaign aimed to raise funds for children with Type 1 diabetes, making a meaningful impact through creativity and cause-driven content.
ACTIONS
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Campaign & Photoshoot Concept
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Photographer Briefing
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Social Media Calendar for the Campaign
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POS material concept
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Spetses Community Trust
Designing a digital platform for a local nonprofit on Spetses island, and handling their Social Media Monthly Calendar.
In partnership with Peruze Web Design, we developed a new website for Spetses Community Trust.
This nonprofit organization supports local environmental, cultural, and social initiatives on the island. We are proud that their impactful work is now showcased online for a wider audience to engage with.
Furthermore we continue to handle their Social Media accounts
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Pediatric Clinic - Spetses
Launching a new pediatric clinic for Spetses.
In collaboration with Peruze Web Design, we developed a website for the new Pediatric Clinic in Spetses.
This highly anticipated project provides essential healthcare services to children living on the island, and the new website aims to enhance community access and support for this crucial local resource.
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Contessina London Jewelry Brand
Elevating a jewelry brand’s presence on social media.
For Contessina London Jewellery, we designed engaging social media content to showcase the brand’s luxurious pieces. Our approach included searching, selecting and crafting visually stunning timeline and strategic post text content to highlight the elegance and craftsmanship of their jewelry, aiming to boost brand visibility and attract a dedicated audience.
